Marketing Writings and work out the Work

marketing writings

Hello all! Welcome back to this blog!

Let’s talk about writing!… and how Marketing our work affects our Writings, and how our Writings affect our Marketing work.

As authors we have a difficult time in cramming all the work we have ongoing into our daily live’s, and still keep ourselves motivated and inspired to write.

At least, this is how I feel.

There are too many things to consider, too many things to learn, too many projects I wish to devote myself to, and I find it hard to put in the good work in all of them at the same time.

We must be a Jack-of-all-trades in order to do a, let’s be truthful, mediocre job at most of the tasks we have going on. We may be savvy in some things but we lack in others… like technical skills, for example.

Or we can spend lot’s of money, that we usually don’t have to begin with, in order to outsource those tasks that can be done by others. And spend more time doing all the research and trial to find some decent professionals to do them for us.

Which would be a nice to have, but it’s not doable for the initial (big) part of the time we take pursuing our dreams.

Marketing is one of those tasks

We find it simple enough to do it ourselves, so we start dabbling in it, and start seeing the immensity of juggling all of it ourselves.

But we need to know a few things first.

Learning the foundations of usable images, formatting, creating online content, sharing throughout platforms, helpful apps and gadgets, and all sorts of things that are needed, just to be able to do a somewhat decent job.

Decent, but only after a few years of a learning curve, or a steep few months if we have the strength for it.

I know this reality. I have been dancing to this tune for fifteen or more years.

Marketing is Images

First it was the images issue. All images had author rights associated and this implies having another cost. While starting a blog as a marketing tool, we have to produce content always accompanied by good, relevant, beautiful images. So I needed the images and had a passion for creating them. Uniting both I created my own images library.

So I worked my way into creating my own visual content, including all the images for each blog post.

Marketing is Brand

Also on the brand, constructing it made me meddle with logos and brand images. I got to learn how to develop the online presence imagery that I use, and spruce up when needed.

A few years ago, I discovered a new online design tool ( which gave me a lot more leverage to work on my visual content. I have learn a bit of Photoshop, back in the day, but I have never mastered anything but the strict basics of it. Also Gimp wasn’t friendly enough for me.

With Canva I got to experiment a thousand ways to create content and still use it daily.

At the same time, I had concerns about formatting the whole thing, about headlines creation, about visual presentation, tags, niche audience, and so much more. And I’m kind of allergic to SEO! Not that I don’t use it. I try to.

Marketing is Social Media

It has been a slow, but very rewarding, struggle managing all the need to know’s about the marketing experience connected to my blogs and online presence. I have been experimenting different social media tools and online presences and it requires focus and effort.

Marketing is Effective Writing

Permanently underlying all of this is the need to write good articles.

Marketing is supposed to be an accessory to our writing. It is not. It’s a full, complex, independent area of knowledge. And learn to write copy is hard work.

Writing blog posts, articles of sorts, is another type of writing that needed to be studied, and enhanced with practice. Even blog titles have a spin to it that needs to be learned.

As for my writing articles practice, I will not call them great content because until this day, my blogues remain the desired blog experience, not quite Content, focusing on sharing my experience through the meanderings of the writing dream, not the ‘build a business type of blog‘. And I do enjoy to write for my blogs. 

Yes, I would like to have some revenue, sustaining my twenty year efforts and allowing myself to continue doing this thing I love the most: writing on its different formats.

I find that I like to put in the work but lack in other aspects.

After all, the writing dream does come with major costs associated, but I’m always struggling with how real my content is, opposed to the ‘How to write a best-seller in two days’ mentality.

And these views of the matter don’t produce good marketing content, do they? Trying to inspire others to pursue their dreams is not the same thing as promising them magical improvements by reading a single blog post.

A ‘write better’ article, a ‘devote more time to your writing’ or a ‘read from better sources’ aren’t appealing. People like to have it simple, not too much work, without too much pain. And we all know how that saying goes… 

Marketing is Blogging

Since my first days blogging, I wanted a platform for my voice, my writing voice, and the cheap-online-business model will never do it for me. Blogging is supposed to add value, inspiring others to pursue their creative callings, not take it away. Not frustrating readers when the promise on life changing magic doesn’t appear.

All I ever wanted was to add value. To help someone in the pursue of their dreams, if possible.

We can teach how to put in the time to do better, but we cannot make it magically better just by existing. You have to put in the time and effort to do it.

Just like writing fiction, or non-fiction, or in any any form or genre that we may devote ourselves into. For example, writing a book is long, hard work. And also, very fun work. If we let it be so.

Marketing is Exposure

With all of this in mind, Marketing and how to grow the exposure to what I write, is very relevant.

Choosing my platforms, my public voice, working on my content, devoting myself to my writing practices, and trying to see a bit further away than today’s viewpoint, are constant efforts.

[So I resent it immensely when the players change the game, no warnings offered, in what seems to serve only big commercial self-interests. Yes, things change, tools evolve, social media is the golden egg chicken which needs to prevail through time… and it needs to evolve to prevail. But it has evolved poorly.

And, I know that all of the things we use freely aren’t free. I am the commodity, the product, the final endgame for them is to make money out of my needs.

We need it to reach other people that maybe would like to see what we have to offer. But no ‘buying space‘ = noalgorythming‘. But I’m digressing here…]

Marketing our work, on top of all the Real Work we have to put in to create our Life’s Work, is a conundrum of sorts.

No one will do it better than ourselves. Nobody knows our book better. Nobody knows our message better. Nobody knows what we like better.

Marketing is Connection

Marketing end’s up being just me and my big dream, fighting to get it to other people, so they can find some value and maybe inspire them to pursue their dream.

Not just sharing for vanity, but always searching to add something that others can use in their creative pursuits. Even if it doesn’t seem obvious.

Not just creating different iterations of the same well studied booklet, but offering a personal view. Not just copying the trendy stuff but making our own possibilities of trendy.

Truly knowing what we want to write about, and how to go about it, is a good strategy for finding a Marketing that works for our projects… to find a Marketing that works for our Work.

We may find the commercial side of things is the way to go but we need to have the skills for it. Or develop them.

It’s like learning to walk again. We will get up and fall down. We will take a step forward and stumble. We will manage to stay upright a few more moments at a time. And even after we have learned to walk, we need to find our balance and to avoid the slippery patches, and not run ourselves into walls and street posts.

Marketing is Learning

Marketing is showing how to register all of that process, how to paint our travelling experience in a captivating way, how to make others come together in communities of sorts.

It’s a hard and fun job. Even if accumulating with all sorts of other tasks. Like writing our books.

Quick question: How can we marketing what doesn’t exist yet?

See?! Another conundrum of sorts…

What’s your marketing strategy? How do you deal with the cheap feeling of pushing your work? How do you balance time for all of the works you have to do?

Leave the comments below. We would like to talk about this more.

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Bye and Keep writing! ✍🏼


Back to September. Setting goals. Back to Writing.

back to september

Hello, September! We meet again.

My big break, also known as summer vacations, have ended. After a few bumps on the road… like recovering from surgery, failing miserably my Camp NaNo goal, and general discouragement… I’m back to my writing work and…

I like it!

A few days ago, I wrote this on my notebook:

Do my thing. Use my system. Do what works for me. Coming back after disruption is a bi***! – sf

This was set as a reminder for myself, meaning that I should take it easy, avoid being too much focused on what I didn’t achieve, or on what I couldn’t work out like I wanted, and just accept that it’s okay to have downtimes.

I can work with downtimes. [Look at me convincing myself!]

I can work not just ON downtimes but WITH downtimes. [am I whining enough?]

Usually I get a bit overwhelmed with changing rhythms. [And this is the understatement of the year!] But after a few days, I tend to focus on what I can do instead of what I should be doing, and get on with my creative life. And this summer wasn’t any different.

I didn’t wrote as much as I would have liked to, but I read a lot… for my standards at least. And used my time to do some sightseeing, be in nature, and in the water (salty and otherwise), and be with family. Filling the creative well as it is known in my creative dictionary.

This reminded me: Have you read “The Artist’s Way”, by Julia Cameron? I recommend it vividly.

Setting Goals

quote easy job

I also needed this reminder.

This means that there’s no other option than to pursue the work we want to do in this life. When we are working on something, it never get’s easy, whatever the work is.

I had other jobs that showed me (one time after the other) that I may devote myself to other occupations, but none of them were easy, or done without sacrificing something.

Creative work isn’t easy, but neither is working in whatever it is that we choose to do for society.

And, at the end of the day, choosing other work made me pretty angry with myself for not pursuing my desired occupations. Resources are finite. Personal resources are as finite and as (more) precious as all the others.

Work-Life balance is something I still struggle with and I guess will always be a thing. Family comes first. Sorry… not really! And writing comes as a close second.

So, after the unsolicited ramble…

Goals for the upcoming months:

smart goals

1. Reestablish Creative Practices

Quite vague, isn’t it? No, it isn’t. I’ll explain. 

I have a few things I need to do to get me on my creative zone. These practices, that keep changing over time, started with the above mentioned “The Artist’s Way”.

The Morning Pages and Artist Date’s (see the book for more info) are tools that helped me get out from a writing slump and understand myself better as an author and a creative person.

Periodically, I set some specifics on the needed resources to get a certain project done. Not all goes as planned but, usually, setting the constraints of a creative project help me get focused and achieve results.

For example, to write a book I need to put in the hours to discover all the details. This means I need to have a project, with daily hours set, an output format predefined, and clear motivational aids, culminating in a space (mental and physical) where I sit myself down and let my brain work things out.

Another example is to get ideas for an article. I need to have a constant influx of material, reading books, taking notes, surfing the w.w.w., watching movies and documentaries, going places… and other experiences, that need to be maintained no matter what. Usually I have some routines that get me this information, like listening to audiobooks when cooking dinner or reading material that I had subscribed through email. 

Back to work means back to creative practices.

And because in the last two months, I was forced to choose and adapt (read more about this on this article here…), I have not been able to maintain all my creative practices and forced to adhere to other one’s… like going to bed and getting up later than usual. Now it’s time to set my clock right and shift the creative hours for morning’s instead of after dinner.

This goal divides itself into small tasks and has a bigger impact than I care to admit even to myself. 

Please, let me know in the comments if you would like to know more about Goal Setting, Tasks and Project Management for Writing Projects. I’ll be happy to oblige.

2. Get back to writing

July was a b****! Movement was painful and a sitting position almost inexistent. The few typing periods I got were used on note taking, journaling and very few blog posts.

August brought noticeable improvements, but I had spent too much time in the dark, laying down, and in pains. All of this combined and my mental space got a bit clouded.

And then I had my daughter with me full time. And it was time to give her a proper summer time. Not forgetting that we have been cooped up in a small apartment for two years, in her infancy! Children missed a lot, in their formative years, with this pandemic.

One of my main goals/tasks for this Autumn is to finish my third-or-first draft of ‘The Shapeshifters’. Third draft because it’s the third time I’m rewriting this story. Or-First because it suddenly got rewritten in English.

I have a few other projects on hold as well, that I intent to get back to. Including the maintenance of this blog and my Portuguese one…

Hello, September! Are you well rested?!

3. Other Goals

I have a few other goals, concerning Reading, a new Book Club I joined recently, productivity measurements, the YouTube channel VLook (come with me to a visit of the Lisbon Book Fair 2022), and a few other stuff. But I’ll not get into them for now.

Each goal requires different times, and complementary resources, and I’ll be talking about them when applicable.

Let us know how was your summer writing efforts and if a middle of the year goal revision applies to your writing efforts. Please comment in the section below.


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Bye and see you soon.